Marketing Coordinator
Are you a passionate wordsmith? Our client seeks a
Content Writer to join its dynamic Marketing Team.
The Content Writer develops engaging, effective, concise, and informative copy and content across various marketing channels to support the strategic plan. This position plays a key role in reaching and educating U.S.-facing audiences for its multiple lines of business.
The Content Writer will work closely with staff from each division/company and reports to the Director of Marketing.
Job Description: This full-time position is ideal for a creative, detail-oriented individual who has strong digital marketing skills, thrives in a fast-paced environment, and is well-versed at switching between different tones or audiences. The primary focus of this role will be on writing compelling multi-channel copy.
Duties include: - Producing original, clear, persuasive copy for multiple audiences across different channels including web and landing pages, blog posts, email communications, print materials, press releases and statements, video scripts, digital advertising, and more.
- Editing existing or provided copy for spelling, grammar, tone of voice, and brand alignment
- Revise and optimize content based on feedback from stakeholders to ensure effectiveness and accuracy.
- Collaborate with SEO Coordinator to ensure best practices are met, and content ranks well in search engines and drives organic traffic.
- Work in conjunction with design teams to ensure copy and content prioritize the user experience
- Adapting and tailoring content to suit different target audiences, maintaining the appropriate tone and style for each line of business
- Providing SEO optimized metacontent on websites
- Researching competitors and staying on top of market trends
- Participate in special projects and perform other duties as assigned.
